A Proposed Brand Portfolio Strategy for Nivea To Gain Competitive Advantage — A Case Study

Research output: Contribution to journal › Article

Abstract

Original language	English
Journal	Journal of Competitiveness Studies
State	Published - 2020

@article{8d9b868886224767889f15a2802cee40,

title = "A Proposed Brand Portfolio Strategy for Nivea To Gain Competitive Advantage — A Case Study",

abstract = "A Proposed Brand Portfolio Strategy for Nivea To Gain Competitive Advantage — A Case Study",

author = "Briana Alberti and Christopher Asgian and Helen Caldwell and Mark DeFanti",

year = "2020",

language = "English",

journal = "Journal of Competitiveness Studies",

}

TY - JOUR

T1 - A Proposed Brand Portfolio Strategy for Nivea To Gain Competitive Advantage — A Case Study

AU - Alberti, Briana

AU - Asgian, Christopher

AU - Caldwell, Helen

AU - DeFanti, Mark

PY - 2020

Y1 - 2020

N2 - A Proposed Brand Portfolio Strategy for Nivea To Gain Competitive Advantage — A Case Study

AB - A Proposed Brand Portfolio Strategy for Nivea To Gain Competitive Advantage — A Case Study

M3 - Article

JO - Journal of Competitiveness Studies

JF - Journal of Competitiveness Studies

ER -