Scott A Wright

Marketing, B.S., Boston College

Ph.D., University of Cincinnati

Awe and Self-Gifting: How Feelings of Awe Reduces Consumers’ Desire for Self-Gifting
Wright, S. A., 2024, (Accepted/In press) Unknown book.
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Unleashing the Power of AI And Big Data for Advertising: A Framework for Intensive Longitudinal Mediation When Using AI to Study Advertising Effectiveness
Wright, S. & Schultz, A., 2024, (Accepted/In press) In: Journal of Advertising Research.
Research output: Contribution to journal › Article
Unleashing the Power of AI And Big Data for Advertising: A Framework for Intensive Longitudinal Mediation When Using AI to Study Advertising Effectiveness
Wright, S. & Schultz, A., 2024, (Accepted/In press) In: Journal of Advertising Research.
Research output: Contribution to journal › Article
A New Approach to Mediation in Advertising Using AI and Big Data
Schultz, A. & Wright, S., 2023, Unknown book.
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Fluency and the perceived ethicality of corporate social (ir)responsibility
Grolleau, G., Mzoughi, N. & Wright, S., May 1 2023, In: Psychology and Marketing. 40, 5, p. 954-969 16 p.
Research output: Contribution to journal › Article › peer-review

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