Martha L Troncoza

Dr. Martha Troncoza is an Assistant Professor of Marketing at Providence College, bringing over a decade of executive experience in the hospitality industry to both her research and teaching. Her professional background informs her scholarly interests, which center on consumer service experiences, consumer vulnerability, emotional responses to service encounters, and the resilience of service firms during times of crisis. She is also actively engaged with juvenile justice non-profits and government agencies, dedicated to positively impacting youth through education and scholarship. Dr. Troncoza’s research is published in prestigious journals, including the Journal of the Academy of Marketing Science, Journal of Services Marketing, and Journal of Personal Selling & Sales Management. She regularly presents her work at major conferences such as the Academy of Marketing Science and the American Marketing Association. 

Dr. Troncoza earned her Ph.D. in Marketing from the Coles College of Business at Kennesaw State University, where she was named the 2023 Most Outstanding Ph.D. Student across all disciplines. She also holds an M.B.A. in Finance from Pepperdine University and a B.A. in Psychology from California State University, Northridge, and has completed the Harvard Business Analytics Program.

At Providence College, Dr. Troncoza teaches courses including Principles of Marketing and Marketing Management; and has also taught International Marketing (including Exporting), Pricing, and Marketing Informatics. She employs the Socratic method in her classroom to foster critical thinking and creativity, emphasizing hands-on, real-world learning through collaborations with small businesses.