Mark P DeFanti

American Studies and Spanish, B.A. (Hons), Amherst College

Marketing, Ph.D., The Effect of a Corporate Name Change Related to a Change in Corporate Image upon a Firm's Stock Price, Texas A&M University

Marketing and Entrepreneurship, M.B.A., The University of Texas at Austin

Improving the Global Competitiveness of Beiersdorf Global AG with Brand Portfolio Management: A Case Study
Rogers, C. & DeFanti, M., 2022, (Accepted/In press) In: Competition Forum.
Research output: Contribution to journal › Article
A Proposed Brand Portfolio Strategy for Nivea To Gain Competitive Advantage — A Case Study
Alberti, B., Asgian, C., Caldwell, H. & DeFanti, M., 2020, In: Journal of Competitiveness Studies.
Research output: Contribution to journal › Article
A Proposed Brand Portfolio Strategy for Nivea To Gain Competitive Advantage — A Case Study
Alberti, B., Asgian, C., Caldwell, H. & DeFanti, M., 2020, In: Journal of Competitiveness Studies.
Research output: Contribution to journal › Article
Investigating Private Labels’ Success Against National Brands in the Men’s Razor Category
DeFanti, M. P., 2019, Advances in National Brand and Private Label Marketing. Vol. 6. p. 62-69
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Nike's Utilization of Brand Strategy to Increase Global Competitiveness
Araujo, D., Caldwell, H. & DeFanti, M., 2019, In: Competition Forum. 16, 1
Research output: Contribution to journal › Article

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