Scholarly Contributions per year
Scholarly Contributions per year
Personal profile
Education
American Studies and Spanish, B.A. (Hons), Amherst College
Marketing, Ph.D., The Effect of a Corporate Name Change Related to a Change in Corporate Image upon a Firm's Stock Price, Texas A&M University
Marketing and Entrepreneurship, M.B.A., The University of Texas at Austin
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Improving the Global Competitiveness of Beiersdorf Global AG with Brand Portfolio Management: A Case Study
Rogers, C. & DeFanti, M., 2022, (Accepted/In press) In: Competition Forum.Research output: Contribution to journal › Article
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A Proposed Brand Portfolio Strategy for Nivea To Gain Competitive Advantage — A Case Study
Alberti, B., Asgian, C., Caldwell, H. & DeFanti, M., 2020, In: Journal of Competitiveness Studies.Research output: Contribution to journal › Article
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A Proposed Brand Portfolio Strategy for Nivea To Gain Competitive Advantage — A Case Study
Alberti, B., Asgian, C., Caldwell, H. & DeFanti, M., 2020, In: Journal of Competitiveness Studies.Research output: Contribution to journal › Article
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Investigating Private Labels’ Success Against National Brands in the Men’s Razor Category
DeFanti, M. P., 2019, Advances in National Brand and Private Label Marketing. Vol. 6. p. 62-69Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
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Nike's Utilization of Brand Strategy to Increase Global Competitiveness
Araujo, D., Caldwell, H. & DeFanti, M., 2019, In: Competition Forum. 16, 1Research output: Contribution to journal › Article
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The Impact of Earnings Management on a Corporate Name Change’s Stock Price Effect
DeFanti, M. (CoPI), Rambo, R. G. (CoPI) & Tamule, H. B. (CoPI)
Committee on Summer Teaching and Research (STRC)
06/15/09 → …
Project: Research
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PCSB Ruane Teaching Innovation Grant
DeFanti, M. (Other)
Providence College School of Business
01/1/15 → 01/31/15
Project: Research